Addressing the Canny Investor

These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange. They are extremely useful to those product and service providers who do not have the advertising budget to compete with large corporations.

Free traffic exchanges can be described as opt-in-clubs, which only other manufacturers of products and services can join. By joining these exchanges, a member is obliged to look at other members’ web pages. To gain membership you have to submit in your website which then goes into rotation with the hundreds and thousands of websites already registered with that particular traffic exchange. (This works best for people with high-speed internet connection.)

These exchanges are generally of two types - auto surf and manual. In the former, the exchange automatically keeps on flipping the pages in the web browser. In a manual exchange you need to click on a graphic or banner control to change pages. Most exchanges operate on the credit system. You gain credit by spending time (for example, 30 seconds) on a particular website. The more the number of sites you spend time on, the more your credit. However your credit gets reduced when another member visits your website. With increased credit your website goes into heavy rotation insuring a more effective and wider reach. You can easily register with these exchanges. Most just request some personal information and your URL.

However, you have to be quite alert in choosing a traffic exchange that would suit your business needs. Select one with many members as this helps in getting more exposure. One factor that is conducive to an effective exchange is demography. You should insure that your business is similar to those available on the exchange. Suffice it to say that a manufacturer of handcrafted china won’t get out of an exchange dominated by marketers of leather goods. The drawback of this is that in an exchange where everyone is offering similar services, you would have to work harder to insure that your site does not get lost.

For beginners it is always a good idea to join a few exchanges of both auto run and manual varieties. You can survey the sites and then decide which works best for you. However, it is the manual ones which are better in the long run because the possibility of actual sales is much higher. One of the tricks of the trade is to use a multi-tab web browser. The browser continues to run several websites in multiple tabs while only one window is open for viewing. You can easily surf many exchanges at the same time in this manner.

Jakob Jelling is the founder of Sitetube.com. Please visit www.sitetube.com/promotion.shtml and learn how to promote your website.

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Money is always needed for any business to begin. If one does
not have enough funds even if advertising is done via the web,
one will just have to deal with low cost traffic sites before
proceeding on to more popular sites that will require one to pay
a huge fee just to advertise monthly.

There are countless websites in the internet and more are being
created everyday. The first thing a person needs to know is how
to build ones own website. An individual who knows how to
create a website can do it easily. If one is unsure of how to
begin, it is best to ask the help of an expert for guidance
during the construction.

If this venture is done with a group of people or a single
proprietorship, it is best to brainstorm for the best possible
domain name. It should be catchy and will easily be remembered
by people. Given that there are probably other people who have
been also been doing this, it is advisable to think of several
names in case it has already been taken.

Ones website must be updated with the times. It should have
things that have a lot of detail which will greatly increase
traffic for the site. The most important thing to do is to
determine what the person wants to do. If one is offering a
product or service, is there a need for it? Will It provide a
solution of some kind that will help improve the quality of life
for a lot of people?

Making a website user friendly is essential in making it grow.
To make sure it is good for people to visit and recommend to
others, it should be tested by friends and family members for
feedback on anything that could have been missed out. The most
important thing to remember before launching it to the various
websites is making sure that ones website is fully operational
and will not have any glitches that users will face when logging
on to it. Most people who have a bad experience will not even
visit the site a second time.

Getting low cost traffic sites to promote ones website is not
that different from doing it with other more popular sites. A
person just has to use popular keywords that will make it easy
for people to find.

One can also have an agreement with other websites that have low
cost traffic to allow the individual to place an ad using
pop-ups that users will see upon logging in.

Another way is using meta tags. This appears on top of the
website when a user logs onto it. This is very similar to keys
words used in a search engine. The only difference is that these
come in one lined texts that will also help make ones website
visible to people thus increasing traffic.

Most email sites old and new are free. Some of these are not
even aware of by a lot of people. One can have a tie up with
this company to also get exposure. Since the email site is just
getting promoted, people who do not have an account can also
sign up and be an active member which is a win-win situation for
both parties.

A product or service must always be given at an affordable
price. In order for one to be competitive, one must figure out
how ones website is better compared to the ones who are also
available. What features does it have that the competitor
doesnt? What makes it unique?

Advertising is crucial especially when a person does not have
that much capital in promoting something to the public. To
ensure the success of the venture, that person needs all the
help possible using the resources available in the net. If there
are more users who are able to log into the website, it means
more business and money. This can only happen as long as it
continues to be consistent in providing the information, the
product or service that is promised.

In order to be successful, one should be sure that there is a
customer support system or staff in place to address the
concerns of the user should any problems happen.

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