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Addressing the Canny Investor

An Introduction to Video Production - Part Two

January 04th 2009 Posted in Publishing, University Of Video Making, World Of Marketing

After the video production is done, the editing period commences. More often than not editing control units stay put largely with the editing business & the technically specialised professionals give high level of imagination at some point in the editing job. More often than not during the editing job the worthwhile fragments of the video recordings are reserved & redundant sections are deleted. There is an abundant of useful software products that are in immense demand for this specific job. The purpose of the video is analyzed and subtle changes are made too. Audio clips & background music are also utilised through editing. There is also Special Effect Generators (SPG) which helps to make the specific video clips even more attractive. Some of the corporate organisations supply the video production & the editing services. Vidify can work effectively to deliver white-label online video production and publishing solutions.

Nowadays several online video production businesses operate to satisfy specifications of different corporations. Apart from corporate presentations, videos are also made use of to record precious moments of life such as anniversaries, birthdays, special festivities; summer holidays and so forth. Handheld video camcorders with digital chips are today widely available on the consumer market. Short films have turned out to be fairly popular as well as being quite informative and humorous. In truth online videos allow people to relate better with the subject than any other variety of online media communications.

Today, various people are setting up video publishing agencies as demand of these brands of companies are at a rise. It is also simple to get hold of a lot information from the internet regarding video production & publishing just with some mouse clicks. The expansion of video industry has helped the rise of online video commercials and to prepare gorgeous commercials, a first-rate video production firm is key. Videos play a significant job in execution of corporate promotion and at this moment online video production is an accepted idea with the internet users. As a result, across the globe online video production and publishing plays a vital function.

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Writing And Riding: A Spiritual Connection

June 02nd 2008 Posted in Publishing

Some things just go better together than others. A thick, juicy, porterhouse steak with a glass of merlot floats my boat. Creamy peanut butter and homemade raspberry jam on toast with a tall glass of ice cold milk is another turn-on. But, what really excites me is a packet of yellow legal pads and a thick rubber-grip, ballpoint pen. It is difficult to imagine one without the other, like Lucy and Desi or Bogart and Bacall.

Writing has been my passion for years. All through high school and well into college, teachers and professors wanted me to pursue a writing career. At the same time working with horses was, and continues to be, another passion, definitely on equal par with writing. It has all evolved into an eclectic mix of interests. I pondered for the longest time, wondering how and why these two particular areas of my life, writing and horses took such a hold on me and never let go.

I’ve decided to ride Silver Lining this morning. After tacking her up and leading her outside, I proceed to get on her. As we head for the fence line, I see a herd of deer standing motionless, camouflaged among the trees in the woods.

By the time we reach the end of the fence line, the deer have scattered, the underside of their white tails visible as they bound across the dry leaves of the woodland floor. At this point I ask my horse for a hand gallop through the old hay field. It keeps her mind off the departing deer and focused on me. She snorts in glee for almost a mile. It feels as though I am suspended in time, in another world. I feel a sense of freedom that I have never been able to capture doing anything else.

I enjoy a sense of child-like wonder as I observe the surrealistic beauty of my surroundings. It is as though I am looking at a French impressionist painting, becoming immersed in the visual experience, totally unaware of the time, and then getting lost in the Artist’s masterpiece. Off in the distance I can now smell apple wood coming from a wood-burning fireplace. The crackling leaves underfoot make my horse spook a little, bringing me back to the present moment.

Slowing down to a walk, my horse and I continue to enjoy our ride together. We pick up a canter going up and down hills, and at one point, are both startled by a gaggle of geese overhead that “honk” their way toward the lake. After the geese disappear through the now gray cloud cover, Silver and I meander back to the barn, where I un-tack the horse, put her blanket on, and turn her out with her two “girlfriends”.

Walking back down to the house, I think about my ride, my relationship with my horse, and my writing. I can’t wait until I pick up that yellow legal pad, and rubber-grip, ball- point pen. The sights, sounds, and smells of the day have transformed me from rider to writer.

After an invigorating ride across open fields on my energetic, gray thoroughbred mare, it becomes obvious that riding helps me to write. It clears my head. Writing cleanses my soul. Sometimes the process is reversed. Writing clears my head, while riding cleanses my soul. There is a true spiritual connection between my horses and me, my writing and me, and my horses and my writing.

Writing about my sensory experiences as I relate to the horses, enables me to share with others the connection that makes me want to jump out of bed at 5:30 in the morning, and seize the day. It’s a cleansing process for me and hopefully educates and inspires those who read what I write.

When I go into sensory overload, I have a need to write what I see, feel, and smell to make room for more ideas. Writing energizes me. The writing process and its inherent rituals, helps me to organize my thoughts and get in touch with my feelings on much deeper levels. I become more cognizant and sensitive to both my surroundings and other people.

Writers get their inspiration from many sources. Hemmingway loved the sea. Shakespeare was inspired by the absurdity of life. J.K. Rowlings is a single Mom who enjoys the magic of children. Emeril Lagasse is turned on by food and cooking. I love horses and the environment. All writers have a connection to something about which they are passionate. We all have a connection to one another.

Even the subject matter authors write about, such as the sea, life with all its twists and turns, the magic of a child’s world, preparing and cooking food, and horses and the environment; are all interconnected in a spiritual way. My inspiration is gleaned from many areas of life, including the writers mentioned here.

But, the things that go better together than anything else is my trusty rubber-grip, ballpoint pen and yellow legal pad; preceded by an invigorating gallop across the countryside. That is my spiritual connection.

Copyright © 2005 by Pamela Beers. All rights reserved.

Pamela Beers is a freelance writer, educator, and horse trainer. You may visit her website at http://www.pamelabeers.com for all your writing needs. If you have a problem with your horse, Pam’s years of experience working with equines will help you solve the problem.
Pamela Beers - EzineArticles Expert Author

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How to write a press release AND get it published

May 17th 2008 Posted in Publishing

=> Summary

This article contains a checklist to writing a press release. And
it includes the single most important ingredient of a press
release, that will dramatically improve your chances of getting
your news published.

=> Introduction

Firstly, let me say straight away that I am *not* an expert at
writing press releases. Over the years, I have read and studied
many articles on how to write a press release; I have then
submitted my press release only to see them fail to get noticed
by editors.

That’s not to say that the articles I read were poor - all
offered good advice, but not in the format I wanted: a simple
checklist.

So I created my own checklist to help me write a press release. A
do-able step-by-step guide to writing a press release that makes
writing the news release a straight-forward process.

And I was ready to write this article nine months ago, but
something was missing from my press releases at the time - a vital
ingredient - and so my press releases were still not getting
published.

I am only writing this article NOW simply because my last press
release WAS published, in several UK computer magazines. I am
only writing this article NOW because I now know what the
missing ingredient is to a successful press release (that gets
published). It’s simple, really, *and* obvious! (Read on!)

Note: I’m still not an expert when it comes to writing a press
release - you’ll find links to experts at the bottom of this
article - but I am much more confident that my press releases
will get published now. And you can be confident too…

=> Press Release Checklist

o Step 1 - What’s Your Story?
o Step 2 - Think Like A Journalist
o Step 3 - Mechanics Of Writing A Press Release
o Step 4 - Example Layout Of A Press Release
o Step 5 - Is Your Press Release Ready?

o The missing ingredient - K-I-S-S

o Appendix: Expert press release resources

So, what follows is advice distilled from many sources, organised
in a way that allows you to follow the basic steps of writing a
press release. (And you can always find out more detailed
information, should you need it, in the Appendix!)

What also follows is the vital ingredient missing from many
how-to articles, that improve your chances of getting your news
published…

=> Step 1 - What’s Your Story?

1.1) Find your story, and develop it!

1.2) Position yourself as being different

1.3) Develop different angles

- holiday and event tie-in articles
- tips, articles, advice
- politically and socially important editorial tie-in articles
- new, unique products, Internet innovations and developments
- human interest angles
- interpersonal relationships on difficult issues
- unusual events, unique personal accomplishments, unusual
creative ideas
- humor and wisdom, fun and tragedy

Some suitable news-sources to aid your research:
- http://news.bbc.co.uk
- http://www.zdnet.com
- http://www.backwash.com
- http://www.moreover.com

=> Step 2 - Think Like A Journalist

2.1) What reasons would an editor want to publish your news (what
benefits are there for them?)
- is it relevant?
- is it mildly interesting?
- is it newsworthy?

2.2) Make the main benefit the headline
- the only purpose of your headline is to get the attention
of the editor, to get him/her to read your release
- write headlines from prospects point of view (use the
words YOU, NEW and/or How To in headline)

2.3) Remember the subtext

2.4) Remember K-I-S-S (keep it simple stupid!) - write for
scannability; write short, punchy paragraphs

2.5) Remember to answer: “Who? Why? What? Where? When? & How?”

2.6) Write the press release so it can be put into a magazine,
with just a few simple edits

=> Step 3 - Mechanics Of Writing A Press Release

3.1) The Title of your press release is vital - some say that 90%
of your time should be spent on your title; make it bold &
boastful (hot and shocking!)

3.2) Opening sentence continues what you are talking about in the
headline

3.3) Tell your story in headline and leading paragraph

3.4) Use specific, powerful (and true) testimonials
- use convincing case studies

3.5) Use a powerful guarantee, and draw attention to it

3.6) - No more than 5 bullet points
- No .DOC files
- No attachments
- No HTML

3.7) Change passive words to active; use the words YOU; and link
selling points

3.8) For each sentence ask yourself ‘So what?’ - remove if there
is no good answer

3.9) Edit your copy ruthlessly, over and over again!

=> Step 4 - Example Layout Of A Press Release

This is a simple example of what a press release should look
like (more or less):

— Benefit (tell me more, 36-40 chars)

— What / why needed / how it will help
(40-75 words)
— Include quotes

— Who aimed at (the facts) - who cares?

— Summarise; call to action

=> Step 5 - Is Your Press Release Ready?

1) Is your press release published on your website?

2) Better still, do you have an online press pack?

3) Do you know what to do or say if a reporter calls?

=> The missing ingredient - K-I-S-S

Phew! A lot to take in, I agree! The main trouble with doing all
of the above is that your press release will be… L-O-N-G!

Yes, the vital ingredient to your press release, the one factor
that WILL increase the chances of getting your news published is
to:

Keep It SHORT Stupid (yet another K-I-S-S !)

Not convinced? Ask yourself these questions, then:

* How many of these press releases do you think editors
get to read every day?

* How many long, badly-worded releases will they read
before eventually becoming instantly put off just
by the length of a press release?

* And how much more likely do you think a press release
will be read if it’s a SHORT, quick read.

Keep your press release short, simple as that!

=> Appendix: Expert press release resources

If you want to know more about writing a press release then I can
recommend the following resources (but do still remember to keep
your press release short, eh?):

* Articles

10 Tips For Better Press Releases by B.L.Ochman
http://www.whatsnextonline.com

Using And Writing Press Releases by Craig Lock
http://www.nzenterprise.com/writer/creative.html

Publicity STARTS with a Press Release by Kate Schultz of
http://www.ezineuniversity.com

How to Write Press Releases that Get Published - Paul Krupin
http://www.roibot.com pnr.cgi?R26045_press

* Links

http://www.iboost.com/promote/press_releases/index.html
http://www.pressreleasenetwork.com/
http://www.webpromote.com/products/prelease.asp
http://www.ereleases.com/
http://www.web-source.net/web/Press_Release/
http://drnunley.com
http://myws.sitesell.com/shopping101.html

* Press release distribution

http://www.prweb.com - distribute your PR for free
http://www.downesmarketing.co.uk/freepr.html
http://www.emailwire.com
http://www.sourcewire.com

=> And finally…

So there you have it - my checklist to writing a press release.
If you need to learn more then do visit the above links. And then
just make sure that you follow the checklist, and:

* have a story to tell
* think like a journalist
* format the press release properly

Do keep your press release short, then keep an eye on those
publications - seeing your site in print is a great feeling!

About the Author

Steve Nash is editor of a twice-monthly newsletter called
Promote! Promote! Promote! Subscribe by sending a blank email to
pppromote@getresponse.com . To learn more about writing good copy
for your press release, website, email (or anything) visit Make
Your Words Sell NOW! and learn from a net copy-writing master -
http://myws.sitesell.com/shopping101.html

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Article Submission

April 13th 2008 Posted in Publishing

If you are not submitting articles to article directories you should start now.

I had been online for several years and always heard that you needed to submit articles. Of course I never did for the fact that I didn’t have a clue about search engine optimizations and since I didn’t, I really had no need to submit articles.

Boy was I wrong! In fact I don’t know if I have ever been so wrong in my life :) To this day I don’t know much about search engines but I don’t really need to. I get close to 1200 hits a day just from articles that I have submitted to numerous directories.

Submitting an article is just as easy as it sounds, write an article and submit it.
However if you don’t find the effort rewarding like I did you would never start. So I am going to try to do my best to convince you otherwise.

A good strategy that I have come up with is everytime I write an article and add it to my website I also submit it to the numerous article directories that I have found and added to my notepad. I have 47 article directories saved in my notepad it only takes about an hour to submit one article to all of them.

On average I send around 3 articles a week to those 47 directories and on average I net 15-25 sales a week on various programs. If you think about it 1 hour a day is nothing compared to the rewards.

I have also started to use Isnare to auto submit my article to hundreds of ezine publishers a day which is a steal for only $2 bucks I spend a day.
Ezine announcer isn’t to shabby either. Remember that I don’t know much about search engines and I get around 100 unique visitors a day to my blog from google.

When you start submitting articles at a rapid pace as I do you will see outstanding results. You probably won’t believe your eyes as I did when sales start flooding your inbox. Something this simple should not be overlooked by any marketer and I hope this article shows you why.

I have compiled a short few directories that should get you started on your path to happy submitting.

http://ezinearticles.com
http://isnare.com
http://www.puredirectory.com
http://searchwarp.com
http://www.articlesbase.com
http://www.articlewell.com
http://www.articlevillage.com
http://www.articlepublication.com

Read the full article with active links at my blog…

Author: Corey Morehouse
Freewebbizsolutions.com

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